Context
An internal concept project for a ride-sharing service in Saudi Arabia, as identified in the Behance presentation.
- Deliverables
- Brand strategy, logo, colour system, and applications across vehicles, stationery and digital content.
The decision
A mark bringing together a location symbol and an Arabic letterform, paired with an orange-to-pink gradient.
System and deliverables
Brand strategy, logo, colour system, and applications across vehicles, stationery and digital content.
Proof
Project gallery
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